Business model development
The Challenge
A great idea is often accompanied by a limited view of the diverse and complex aspects of an entrepreneurial initiative.
Why ruin a successful idea?
Start-ups address the issue of organising and managing a new business, thus drawing an effective business model is crucial for starting up and, primarily for sustainability and business development.
Developing a Business Model, could be complex and the Business Model Canvas is an excellent solution to this problem. A business model expresses how to organise, create and value a business. A Canvas is a particularly easy-to-understand business model due to the graphical identification of its components.
The Solution
Eurokleis aims to to give value to customer ideas by providing support for strategic business planning. By using innovative methods such as Business Model Canvas or Lean Startup, Eurokleis supports the customer in understanding and managing the complexity of the company’s business, it also provides immediate feedback to both the entrepreneur and the investor.
The activity takes place through a series of meetings and training with Eurokleis consultants and can be preceded, for example, by the use of the a-Plan tool that allows the innovator to know whether or not his idea has the potential of becoming a successful business.
The Business Model Canvas is an excellent solution to this problem. A business model rationally describes how to organise, create and value a business. These canvas are an easy-to-understand business model, thanks to the graphical identification of its components.
Developing a business model may seem difficult, but it can also be simplified by means of a game through which the union and affiliation of a group is consolidated.
Customer Segments
Defines the groups of people or organisations you aim to reach or serve.
Value Proposition
Indicates the bundle of products and services that create value for a specific Customer Segment
Channels
Describes how a company communicates with and reaches its Customer Segments to deliver its Value Proposition
Customer Relationship
Revenue
Describes the revenue streams the company obtains from selling products/ services to a particular segment of customers
Key Resources
Describes the most important assets required to make a business model work
Key Activities
Describes the strategic activities that need to be made to create and support value propositions, reach customers, maintain relationships with them, and generate revenue
Key Partners
Describes the relationships that you have with other business, governmental, or non-consumer entities that help your business model work
Cost Structure
Defines all the costs and expenses that your company will incur while operating your business model.
This is the case with Jam Today which organises a Business Game Jam around Europe and in November 2016 a specific business model canvas was held. The BGJ sparks among its participants a healthy entrepreneurial competition, where through the game the business cycle is taught step by step. It is assisted by experts on the subject and at the end of the day the best project is rewarded by being spread and bringing the game to the next step
PROJECT DETAILS
Funding Scheme TN – Thematic Network
Call for Proposal CIP-ICT-PSP-2013-7
Partner Country BE AU IT BU SP GE FR NH UK
Duration 2014-2017
Site www.jamtoday.eu
Authors of the article
Francesco Bellini
senior partner & founder - Innovation & Finance
Chartered Accountant and Accounting Auditor
You may also be interested in the following articles:
Facilitated Finance: The New Sabatini Law
Access to credit is critical to the company’s competitiveness. New in financial leasing for SMEs and micro-enterprises for the purchase of new machinery, plant and equipment
Business Model Development
The company is successful only if it creates value. Business modeling is therefore essential to effectively manage your business idea