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Business model development

The Challenge

A great idea is often accompanied by a limited view of the diverse and complex aspects of an entrepreneurial initiative.

Why ruin a successful idea? 

Start-ups address the issue of organising and managing a new business, thus drawing an effective business model is crucial for starting up and, primarily for sustainability and business development.

Developing a Business Model, could be complex and the Business Model Canvas is an excellent solution to this problem. A business model expresses how to organise, create and value a business. A Canvas is a particularly easy-to-understand business model due to the graphical identification of its components.

The Solution

Eurokleis aims to to give value to customer ideas by providing support for strategic business planning. By using innovative methods such as Business Model Canvas or Lean Startup, Eurokleis supports the customer in understanding and managing the complexity of the company’s business, it also provides immediate feedback to both the entrepreneur and the investor.

The activity takes place through a series of meetings and training with Eurokleis consultants and can be preceded, for example, by the use of the a-Plan tool that allows the innovator to know whether or not his idea has the potential of becoming a successful business.

The Business Model Canvas is an excellent solution to this problem. A business model rationally describes how to organise, create and value a business. These canvas are an easy-to-understand business model, thanks to the graphical identification of its components.

Developing a business model may seem difficult, but it can also be simplified by means of a game through which the union and affiliation of a group is consolidated.

Customer Segments

Defines the groups of people or organisations you aim to reach or serve.


Value Proposition

Indicates the bundle of products and services that create value for a specific Customer Segment


Describes how a company communicates with and reaches its Customer Segments to deliver its Value Proposition

Customer Relationship

 Describes the type of relationship a company establishes with its specific customer segments.


Describes the revenue streams the company obtains from selling products/ services to a particular segment of customers

Key Resources

Describes the most important assets required to make a business model work

Key Activities

Describes the strategic activities that need to be made to create and support value propositions, reach customers, maintain relationships with them, and generate revenue

Key Partners

Describes the relationships that you have with other business, governmental, or non-consumer entities that help your business model work

Cost Structure

Defines all the costs and expenses that your company will incur while operating your business model.

This is the case with Jam Today which organises a Business Game Jam around Europe and in November 2016 a specific business model canvas was held. The BGJ sparks among its participants a healthy entrepreneurial competition, where through the game the business cycle is taught step by step. It is assisted by experts on the subject and at the end of the day the best project is rewarded by being spread and bringing the game to the next step


Funding Scheme TN – Thematic Network
Call for Proposal
Partner Country BE AU IT BU SP GE FR NH UK
Duration 2014-2017

Authors of the article

Francesco Bellini

senior partner & founder - Innovation & Finance

Chartered Accountant and Accounting Auditor

Background Experience Passion

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