The Living Lab approach will be used to allow business ideas and new technologies to be validated by different users and communities. I3 will implement a systematic review and analysis of policies by applying methods that can be effectively used to address domain topics covered by the specific ICT19 theme. A policy dialogue will be launched to identify areas that need further exploration in order to foster consensus and bring together key stakeholders in the public and private sectors, civil society, academia and the media to discuss key issues. The multi-directional dialogue will be facilitated through a forum addressing issues such as strategic coordination for the development of new research agenda, issues related to the regulatory framework, the coordination of convergence and social media policies.

I3 will be dedicated to increase the projects outreach and impact bridging the gap between the technologies developed and the access to the market, increasing cooperation within the convergence social media ecosystem and liaising with related Innovation and R&D programmes both at the European, international and national levels.

I3 methodology follows a quantitative impact assessment approach and is based on the principles of cost-benefit analysis and multi-criteria analysis. The I3 methodology is also based on the European Commission’s Innovation Radar. The methodology also includes the Business Model Canvas approach that is implemented in a multi-criteria analysis, primarily to create the economic evaluation section. This approach allows one to examine the “building blocks” (customers, proposed value, resources, processes, business plan) of a sustainable business model.

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